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(414) 229-6256Lubar Hall N418 • • • • • Education PhD, Marketing, Michigan State University MSc, Statistics, Andhra University, India BSc (Honours), Mathematics, Andhra University, India Areas of Expertise Dr. Prasad specializes in strategic marketing, international marketing, marketing research, and entrepreneurship. Professional Activities Dr. Prasad serves as the Faculty Director of the International Business Center and is a co-Director of a Business and International Education (BIE) grant from the U.S.Department of Education.
He also directs the Bradley Lecture Series Program, La Macchia Entrepreneur Interns program and New Venture Business Plan Competition. Prasad served as Interim Dean (2001-02) and as Dean (2002-09) of the Lubar School of Business. During his tenure as Dean, the School reached a number of important milestones: its naming as the Sheldon B.
Lubar School of Business in 2006, record level of fundraising ($28 million), establishment of M&I Center for Business Ethics, establishment of David O. Nicholas Applied Finance Lab, La Macchia Enterprises Entrepreneur Interns program and New Venture Business Plan Competition, creation of Scheinfeld Student Venture Fund, expansion of student scholarships, several named professorships/distinguished scholar designations for faculty, the creation of a Business Honors program, and new or expanded programs in investment management, MIS, international business, and entrepreneurship. Prior to becoming Dean he served as the School's Associate Dean of Academic Affairs for 20 years. Prasad has published numerous scholarly articles on consumer behavior, advertising, and international marketing in the Journal of Marketing Research, Journal of Marketing, Journal of Marketing Science, Journal of Retailing, Journal of Business Research, Journal of International Marketing, and others. He is a member of the American Marketing Association and the Academy of International Business.
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